Poppy the Almary Green GoGoHare to Mark the Centenary of the Armistice at the Castle

We’ve been so proud to take part in this summer’s GoGoHares Trail which culminated in the City Hare Auction at the Forum on Thursday 11 October when 50 of the “ears up” city hares were sold with eager buyers paying up to £21,500 per hare. The “ears down” county hares were sold prior to the main auction either as part of their sponsorship arrangement or via a silent auction.


Almary Green’s Poppy the GoGoHare didn’t go to auction: we purchased her prior to the auction to enable her to be a public art piece to be loaned to Norwich Castle for their “Armistice: Legacy of the Great War” exhibition which opens on 20 October, running through until January.


Poppy marks the centenary of the end of WW1 and honours the memory of all those who served in the war both at home and on the fighting fronts. During the trail, she could be found in Cathedral Close, not too far from the grave of Norfolk’s WW1 nursing heroine, Edith Cavell.


Norfolk families charity Break raised a total of £409,600 from sales of the GoGoHares for their work with families in East Anglia. We’d like to congratulate Break and the GoGoHares team on the enormous success of the trail.

Oct 15, 2018